Vaseline has launched its new ‘See My Skin’ database. The brand says it’s the only database designed to search for conditions on skin of color—and aims to connect patients with dermatologists who understand their skin care needs.

Take a look at the limited edition artwork on Vaseline’s labels, promoting the project. 

When people of color search for skin care information online, they’re often met with results that don’t accurately reflect them.

Research published by the Journal of the American Academy of Dermatology found that less than 6% of image-based search results show conditions on skin of color.

In an effort to close that gap, Vaseline partnered with digital health company HUED and medical informatics company Visual Dx to create its See My Skin database.

HUED focuses on improving quality of care for Black, Latinx and Indigenous populations through education, access. VisualDx is dedicated to reducing healthcare bias by improving clinical decisions through visualization.

In joining forces, See My Skin was created as the only online database designed to search conditions on skin of color and connect people with the proper care they deserve.

As an educational resource, See My Skin guides consumers by displaying results they seek when searching for skin conditions. Through the search experience, See My Skin helps provide people access to quality and impartial skin care with a robust database of board-certified dermatologists.

The platform also offers educational resources that provide expert recommendations on how to treat and monitor skin at home, understanding when to seek a dermatologist for proper care, and how to best prepare for an appointment with the right questions. The community is invited not just to search for resources, but also to submit their own images to help continually expand representation of skin of color.

All content on the platform is independently evaluated for accuracy and relevance by Vaseline’s Dermatology Review Board including Dr. Mona Gohara, MD, FAAD, Dr. Uchenna Okereke, MD, FAAD, and Dr. Caroline Robinson, MD, FAAD.

Founder of Tone Dermatology, Dr. Caroline Robinson, MD said, “I’m really excited to be a part of this work because this topic and this issue is something that I’m very passionate about. We need to move the needle on equitable care for all. Thinking about things from a patient perspective, it’s really difficult to recognize the lack of representation for skin of color. We are becoming a more and more diverse nation, and resources like textbooks and image databases need to evolve with the changing society.”

As part of the launch, Vaseline’s most iconic product is transformed to celebrate the brand’s dedication to ensuring that everyone has proper access to healthy skin.

The limited-edition Vaseline Healing Jelly artwork on pack includes a QR code driving to resources, inclusive of the See My Skin platform, while housing the moisturizing and healing skin care benefits Vaseline Original Healing Jelly is known for.